Adelaide Christmas Pageant

The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. Established in 1933, the event is staged annually on the first or second Saturday of November, typically from 9.30am, except in 2020 and 2021 when, because of the Covid-19 pandemic, it was held at 7:00pm. It comprises a procession of 85 sets and 1700 volunteers, including some 63 floats, 15 bands, 164 clowns, dancing groups, and walking performers, all culminating in the arrival of Father Christmas. The pageant is recognised as a heritage icon by the National Trust of Australia.

The pageant has been organised by the Government of South Australia since 1996. National Pharmacies has been the naming rights sponsor since 2019.

The pageant route commenced on King William Street at South Terrace and ran through the city to terminate at Adelaide Town Hall. Before 2019, the pageant traditionally ended on North Terrace outside the John Martin's (later David Jones building) where from Father Christmas would proceed inside to the Magic Cave. During the Covid-19 pandemic, the pageant was instead held at Adelaide Oval to a limited audience on a ballot system.