Ad fraud

Ad fraud is the practice of fraudulently creating or simulating online advertisement impressions, clicks, conversions, or data events in order to generate revenue. Ad fraud is the categorical term inclusive of all forms of online advertising fraud, including click fraud. While ad fraud is frequently associated with banner ads, video ads, and in-app ads, click fraud has been associated with search marketing, mobile advertising, and conversion fraud with affiliate marketing.

Ad fraud is a type of cybercrime. A successful ad-fraud campaign generally involves a sophisticated combination of identity fraud and attribution fraud: for instance, sending fake traffic through bots using fake social accounts and falsified cookies; bots will click on the ads available on a scam page that is faking a famous brand.

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