Microsoft Advertising

Microsoft Advertising
Original authorMicrosoft
DeveloperMicrosoft AI
TypeOnline advertising
Websiteads.microsoft.com

Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief advertisements to web users. It provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

Advertisers can import their Google Ads campaigns directly into the Microsoft Advertising platform. This time saving feature encourages advertisers to use their platform even though it has significantly less users.

In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue.

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