About You (company)
| Company type | AG |
|---|---|
| Industry | E-commerce |
| Founded | 2014 |
| Founder | Tarek Müller, Sebastian Betz, Hannes Wiese |
| Headquarters | Hamburg, Germany |
Area served | 26 countries in Europe |
Key people | Tarek Müller, Sebastian Betz, Hannes Wiese |
| Revenue | €2.002 billion (2024/2025) |
| −69,400,000 euro (2025) | |
| −106,700,000 euro (2025) | |
| Total assets | 1,080,400,000 euro (2025) |
Number of employees | 1,200 |
| Parent | Zalando |
| Website | www |
About You Holding AG (stylized as ABOUT YOU) is a German fashion online retailer based in Hamburg. Founded in 2014 as a subsidiary of Otto Group, in 2018 its status changed to that of a portfolio company due to a shift in the shareholder balance. Besides Germany, the retailer is active in 26 European countries. The private label Edited is also sold online.
About You focuses primarily on personalization and influencer marketing. In 2018, the company was ranked as the fifth largest online fashion retailers in the country. It is also Hamburg's first non-listed digital startup company with a company valuation of more than one billion US dollars."
In July 2025, Zalando SE has acquired a majority stake in About You.