ABC Me
Logo used from 2016 to 2024 | |
| Country | Australia |
|---|---|
| Broadcast area | Nationwide |
| Network | ABC Television |
| Headquarters | Sydney, New South Wales |
| Programming | |
| Language | English |
| Picture format | 576i SDTV |
| Ownership | |
| Owner | Australian Broadcasting Corporation |
| Sister channels | ABC Kids |
| History | |
| Launched | 4 December 2009 (as ABC3) |
| Closed | 3 June 2024 |
| Replaced by | ABC Entertains |
| Former names | ABC3 (2009–2016) |
ABC Me was an Australian children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3, to become Australia's first dedicated children’s channel on free-to-air. It also aimed to broadcast 50% local programming. In ratings recorded in 2015, ABC3 held a high average audience of 562,000 among its target audience of 5–12-year-old children.
Budget cuts by the Abbott government led to a brand refresh on 19 September 2016 to ABC Me, with the network pushing online streaming. The channel also reduced its Australian content quota to 25%. On 3 June 2024, ABC Me was rebranded to ABC Entertains, which now features general entertainment programming. Children's programming mostly moved to ABC Family and ABC iview.