50 Cent: Blood on the Sand

50 Cent: Blood on the Sand
European cover art
DeveloperSwordfish Studios
PublisherTHQ
DirectorJulian Widdows
DesignersTim Austin
Gavin Cooper
Ed Kay
ArtistsFergus Duggan
Mark O'Kane
Andrew Taylor
WriterKamran Pasha
ComposerSwizz Beatz
EngineUnreal Engine 3
PlatformsPlayStation 3, Xbox 360
Release
  • EU: February 20, 2009
  • NA: February 24, 2009
GenreThird-person shooter
ModesSingle-player, multiplayer

50 Cent: Blood on the Sand is a third-person shooter video game developed by Swordfish Studios and published by THQ for the PlayStation 3 and Xbox 360. It serves as the sequel to 50 Cent: Bulletproof, and was released in February 2009. The game centers around a fictional 50 Cent and G-Unit concert, set in an unspecified location in the Middle East. After the group's payment, a diamond-encrusted skull, is stolen, they must fight to retrieve it from the thieves.

Blood on the Sand came out of a Covert-One cancelled project at Swordfish Studios, which was tweaked to be less serious. In 2008, Vivendi Games, the initial publisher, merged with Activision. That resulted in the company dropping support for the title, with an uncertain future regarding its release. As the game neared completion, Swordfish Studios leadership finalized a deal to transition themselves into Codemasters Birmingham under Codemasters. Shortly after, THQ took over the publishing rights for the game.

The game was positively received upon release, with praise directed at 50 Cent's involvement. Despite being noted as an improvement over Bulletproof, it was a commercial failure.