2023 Serbian parliamentary election campaign

The election campaign for the 2023 Serbian parliamentary election lasted from 1 November to 17 December. The campaign saw the formation of the ProGlas initiative, as well as an increase of usage of the social media platform TikTok among politicians. Numerous debates also took place, mostly organised by the Radio Television of Serbia. Main issues discussed during the campaign were related to economy, North Kosovo crisis, and living standards. Aleksandar Vučić, the president of Serbia, despite not being a candidate in the elections, dominated the campaign. The Serbian Progressive Party (SNS) began its campaign shortly before the elections were announced; they were joined by former opposition politicians, while also heavily accusing the opposition of trying to incite a civil war. They campaigned on populist themes. The Socialist Party of Serbia coalition portrayed itself as socialist and patriotic, while also supporting the accession of Serbia to the European Union.

Regarding the opposition, Serbia Against Violence campaigned on environmental issues, economy, introducing progressive taxation, and education. The National Democratic Alternative campaigned on re-introducing the first-past-the-post system, while opposing corruption and party employment, and rejecting the Ohrid Agreement. The National Gathering coalition was endorsed by the Alternative for Germany and Obraz organisation; they supported establishing closer relations with BRICS, while opposing cooperation with the European Union and rejecting the Ohrid Agreement.

The Office for Democratic Institutions and Human Rights reported, after the elections, that the SNS had "systematic advantage" over the opposition during the campaign, as well as reporting that the campaign was marked with negative campaigning and fearmongering. During the campaign, it was reported that independent media and opposition politicians received threats.