2×2 (TV channel)
| Country | Russia |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | Moscow, Russia |
| Programming | |
| Language | Russian |
| Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
| Ownership | |
| Owner | Gazprom-Media (February 2014-present) |
| History | |
| Launched | 1 November 1989 (original) 1 September 2003 (relaunch) 11 April 2018 (Internet broadcasting) |
| Founder | OJSC «TV and radio Company "2x2"» |
| Replaced | Moscow Programme |
| Closed | 9 June 1997 (original, VHF channel 3) 26 July 1997 (UHF channel 51) 1 January 2016 (UHF channel 60) |
| Replaced by | TV Center (VHF channel 3) Muz-TV (UHF channel 51) TNT4 (UHF channel 60) |
| Links | |
| Website | 2x2tv media |
2x2 (Russian: Дважды два, romanized: Dvazhdy dva, lit. 'Two Times Two') is a Russian television channel. Founded in 1989, it was the first commercial TV station in the Soviet Union. The channel was shut down from 1997 to 2003, at which point it was started up again. Since then, the channel has predominantly broadcast foreign animated TV series, including children's television series, anime, and adult animation shows (similar to the American channel Adult Swim).
2x2 began trial broadcasting in July 1989 on the Moscow Programme frequency, becoming the first commercial television channel in the USSR and Russia. Full broadcasting began on 1 November 1989. The network's programming was initially composed of advertising blocks, modern Soviet and Western music videos, cartoons, and TV series.
Starting on April 1, 2007, an animated Russian channel began broadcasting content aimed at a teen and adult audience under the name of 2x2.
Since 2014, the channel has been part of the holding company Gazprom-Media. As of April 2017, it employs 45 people. The channel applied for inclusion in the second multiplex of digital terrestrial television in Russia, but failed to win the competition held by the Roskomnadzor.