1989–90 Kentucky Wildcats men's basketball team

1989–90 Kentucky Wildcats men's basketball
ConferenceSoutheastern Conference
Record14–14 (10–8 SEC)
Head coach
Assistant coaches
Home arenaRupp Arena
1989–90 Southeastern Conference men's basketball standings
Conf. Overall
Team W   L   PCT W   L   PCT
Georgia 13 5   .722 20 9   .690
No. 23 Alabama 12 6   .667 26 9   .743
No. 19 LSU 12 6   .667 23 9   .719
Tennessee 10 8   .556 16 14   .533
Kentucky 10 8   .556 14 14   .500
Ole Miss 8 10   .444 13 17   .433
Auburn 8 10   .444 13 18   .419
Mississippi State 7 11   .389 16 14   .533
Vanderbilt 7 11   .389 21 14   .600
Florida 3 15   .167 7 21   .250
1990 SEC tournament winner
Rankings from AP poll

The 1989–90 Kentucky Wildcats men's basketball team represented University of Kentucky in the 1989–90 NCAA Division I men's basketball season. The head coach was Rick Pitino and the team finished the season with an overall record of 14–14. Coming off the controversy of the Eddie Sutton scandal, the NCAA banned the Kentucky Wildcats from television for one season. The NCAA sanctions placed on the program would also ban any postseason competition for two years and a three-year probational period. Pitino knew this and still took the challenge of making this team successful despite the many deficient parts of the program.

Coming off a decent season in the NBA with the Knicks, Pitino missed the college experience and felt that Kentucky would be the most interesting choice. Pitino was reportedly offered six million dollars for a seven-year contract with Kentucky. Coming into the new season, not all of Kentucky's players were completely committed to playing due to the program being in shambles. Some players were reported to have skipped class or not put forth 100% effort into practices. Ironically, the students that did not compete were focusing more on their grades so they could graduate. Despite Rick Pitino's intense coaching effort, the season included many difficult moments for the Wildcats, including a 150–95 loss to Kansas (which is the largest margin of defeat in Kentucky history). Despite all these obstacles, the Wildcats finished with a respectable .500 record, and Pitino was named SEC Coach of the Year (for the first of three times) for guiding Kentucky to a 10–8 record in conference and was named the Basketball Times National Coach of the Year in 1990.