1700–1750 in Western fashion

Fashion in the period 1700–1750 in European and European-influenced countries was characterized by a widening silhouette for both men and women following the tall, narrow look of the 1680s and 90s. The period corresponded with the late Baroque/Rococo visual styles. Natural hair and wigs were often powdered white to achieve the fashionable look. The costume of the eighteenth century was picturesque.

The period distinguished between full dress worn at court and for formal occasions, and undress or everyday, daytime clothes. As the decades progressed, fewer and fewer occasions called for full dress, which had all but disappeared by the end of the century.

Fashion designers became more popular during this period, as men and women were eager to be dressed in the latest trends and styles. Fashion magazines emerged during this era, originally aimed at educated readers, but quickly capturing the attention of lower classes with their colorful illustrations and up-to-date fashion news.