15 minutes of fame

15 minutes of fame is short-lived media publicity or celebrity of an individual or phenomenon. The expression was formulated by Andy Warhol, who was quoted by Time magazine in 1967 as saying that one day "everyone will be famous for 15 minutes." The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality television and YouTube. An older version of the same concept in English is the expression "nine days' wonder." This phrase dates at least as far back as the Elizabethan era, when it was used by the actor and dancer William Kempe.